62 Products

  • Our 2019 study Riding the Digital Wave introduced us to the new type of Southeast Asian consumer: The digital consumer who purchases goods or services online at least once a year, and a Discovery Generation whose purchasing habits are largely driven by inspiration and openness to digital discovery. We examined […]

  • Exclusive insights provided by a research group of APAC CX professionals Customer experience in Asia Pacific (APAC) The impact of the global coronavirus pandemic has had far reaching consequences for brand loyalty and has placed customer retention on the line for businesses all over the world. The crisis has brought the importance of providing […]

  • News/Information is one of the top categories accessed by digital audiences worldwide, ranking higher than other popular categories such as entertainment and retail. In March 2020, APAC had most of the global News/Information unique visitors, representing 60% of the global audience. In this report, we analyse the online News/Information landscape […]

  • Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]

  • Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]

  • Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]

  • Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]

  • Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]

  • Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]

  • Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]

  • Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]

  • Social media is one of the top categories accessed by digital audiences worldwide, ranking higher than other popular categories such as news, entertainment and retail. In December 2019, APAC had most of the global social media unique visitors, representing 64% of the global audience. In this report, we analyse the […]

  • Contrary to other countries, men dominated the mobile gaming space in India, Indonesia and Malaysia, both in terms of audience size and time spent playing. RESTON, VA., December 5, 2019 – Audiences around the world are shifting their behaviors to be more mobile-oriented than ever before. Against this rapidly evolving […]

  • SYNC Southeast Asia is a thought-leadership series about keeping in tune with the consumers of tomorrow. Facebook, in partnership with Bain & Company, takes business leaders deeper into the emerging trends and rising opportunities shaping the vibrant region. Learn more about the spending behaviour and preferences of Southeast Asia’s online […]

  • SYNC Southeast Asia is a thought-leadership series about keeping in tune with the consumers of tomorrow. Facebook, in partnership with Bain & Company, takes business leaders deeper into the emerging trends and rising opportunities shaping the vibrant region. Learn more about the spending behaviour and preferences of Southeast Asia’s online […]