62 Products

  • This 90-page report explores what a UX career looks like today, including what UX professionals make of it, and how best to get a job in the field. The 2nd edition is based on several research studies carried out in 2019, with responses from 722 UX professionals around the world. This report features a […]

  • In 2020, Southeast Asia’s migration from the offline to the online economy surpassed our initial estimates and took off at an accelerated pace. Changes that were expected to take place over half a decade took place in just a year, partly because of the consumption habits brought about by the […]

  • Việt Nam hiện đang là một “ngôi sao sáng” thu hút nhiều dòng đầu tư từ nước ngoài với nên kinh tế trẻ và năng động. KPMG Việt Nam và Vietnam Innovation Parks (VNIP) hân hạnh giới thiệu “VIETNAM INVESTMENT HANDBOOK” – bức tranh toàn cảnh về thị trường Việt […]

  • “Artificial Intelligence (AI) is a branch of computer science in which computers are programmed to do things that normally require human intelligence.” Artificial Intelligence represents the third era of computing, generally defined as the ability for a machine to perform cognitive functions as well as or better than humans. Such functions […]

  • Future Today Institute launches 14th annual Tech Trends Report The Future Today Institute (FTI) has launched its 14th annual Tech Trends Report. Well, report singular is an understatement, because this year’s offering includes no less than twelve separate volumes, which between them analyse nearly 500 tech and science trends across multiple […]

  • The economy continued to recover across Asia during the first part of 2021, with growth witnessed in many markets. FMCG spend in the APAC region was up 5.0% in the first quarter, which is higher than the increase of 3.4% we saw in Q1 of last year. The food sector […]

  • Out now! Kantar’s 2021 Vietnam Insight Ebook Kantar’s 2021 Vietnam Insight Ebook – The Special Edition (the 6th edition) Like other countries hit by the pandemic, Vietnam’s economy has also suffered significantly over the course of the outbreak. Encouragingly, Vietnam is still considered as one of the fastest recovering markets, thanks […]

  • Out now! Brand Footprint 2021: the most chosen global FMCG brands revealed Our new Brand Footprint publication unveiling the global ranking of the world’s most chosen FMCG brands is now available to read! In this year’s edition, we see that two markets accounted for 55% of the Top 50 brand […]

  • 2020 was a year like no other. And Vietnam was also a country like no other during this challenging year. The impact of COVID-19 has been felt across the globe with different levels of lockdowns. However, thanks to well coping with the pandemic, Vietnam is able to resume economic and […]

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  • We have officially changed the name of this series to ASIA Pulse. Previously known as Consumer Insights Asia, the special quarterly report from the Worldpanel division of Kantar. Within the report, we provide a quarterly update of FMCG market across Asia, including a variety of categories across China Mainland, Indonesia, Korea, […]

  • A disrupted world is changing the value of sponsorship. Uncertainty caused by the COVID-19 pandemic has accelerated shifts in the way rights holders sell sponsorships and brands make sponsorship investments and activate their partnerships. New sponsorship entrants, new channels and new fan necessities will impact the key sponsorship value drivers […]

  • Although Vietnam is not immune to the COVID-19 pandemic and its accompanying economic headwinds, it has arguably proven itself as one of the more resilient economies in Southeast Asia. What set it apart from the rest were its early, relatively successful efforts at containment, and a compliant population that mostly […]

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  • More global shopping baskets are being filled with mega-brand names, with 20 of the top 25 brands showing growth in how often they were chosen by consumers in 2019. Overall though, local brands had a stronger 2019 than global brands. These are two key findings from Kantar’s 2020 Brand Footprint ranking, a […]

  • For almost one year into the Covid-19 pandemic, Vietnam’s tourism industry has witnessed a sharp decline of 78.9% y-o-y with respect to international arrivals and a drop of 34.1% y-o-y in domestic traveler-trips in 2020. Vietnam’s success in combating against the Covid-19 has paved the way for steady recovery of […]

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  • In May 2020 the Ho Chi Minh City (HCMC) Department of Home Affairs issued a development plan proposing the merger of Districts 2, 9 and Thu Duc in East HCMC to create a new and independent administrative entity informally dubbed “The Eastern City” or “Thu Duc City”. This announcement had […]