Decision Lab


3 Products

  • The Connected Consumer Q1 2023 Report The Connected Consumer Q1 2023 report, Vietnam’s leading digital landscape report, was recently released by Decision Lab and the Mobile Marketing Association Vietnam (MMA). The study focuses on consumers’ online habits, such as their use of social media, entertainment (music, movies, and videos), and […]

  • Vietnam’s economy is facing challenges, and consumers are tightening their belts. This is reflected in the F&B sector, which is not a top priority for many people right now. However, there are still opportunities for restaurants and cafes to attract customers. Here are a few ideas: Target high-income consumers and […]

  • Decision Lab surveyed over 1,000 adults in Vietnam in April to learn about their current financial priorities, choices, motivations, and expectations for their financial future. Here are some of the key findings: Saving for unexpected hardship and protecting their families from emergencies are the top financial priorities for half of […]