More global shopping baskets are being filled with mega-brand names, with 20 of the top 25 brands showing growth in how often they were chosen by consumers in 2019. Overall though, local brands had a stronger 2019 than global brands. These are two key findings from Kantar’s 2020 Brand Footprint ranking, a […]
For almost one year into the Covid-19 pandemic, Vietnam’s tourism industry has witnessed a sharp decline of 78.9% y-o-y with respect to international arrivals and a drop of 34.1% y-o-y in domestic traveler-trips in 2020. Vietnam’s success in combating against the Covid-19 has paved the way for steady recovery of […]
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In May 2020 the Ho Chi Minh City (HCMC) Department of Home Affairs issued a development plan proposing the merger of Districts 2, 9 and Thu Duc in East HCMC to create a new and independent administrative entity informally dubbed “The Eastern City” or “Thu Duc City”. This announcement had […]
Our 2019 study Riding the Digital Wave introduced us to the new type of Southeast Asian consumer: The digital consumer who purchases goods or services online at least once a year, and a Discovery Generation whose purchasing habits are largely driven by inspiration and openness to digital discovery. We examined […]
Exclusive insights provided by a research group of APAC CX professionals Customer experience in Asia Pacific (APAC) The impact of the global coronavirus pandemic has had far reaching consequences for brand loyalty and has placed customer retention on the line for businesses all over the world. The crisis has brought the importance of providing […]
News/Information is one of the top categories accessed by digital audiences worldwide, ranking higher than other popular categories such as entertainment and retail. In March 2020, APAC had most of the global News/Information unique visitors, representing 60% of the global audience. In this report, we analyse the online News/Information landscape […]
Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]
Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]
Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]
Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]
Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]
Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]
Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]
Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]
SYNC Southeast Asia is a thought-leadership series about keeping in tune with the consumers of tomorrow. Facebook, in partnership with Bain & Company, takes business leaders deeper into the emerging trends and rising opportunities shaping the vibrant region. Learn more about the spending behaviour and preferences of Southeast Asia’s online […]