Description
Contrary to other countries, men dominated the mobile gaming space in India, Indonesia and Malaysia, both in terms of audience size and time spent playing.
RESTON, VA., December 5, 2019 – Audiences around the world are shifting their behaviors to be more mobile-oriented than ever before. Against this rapidly evolving consumer landscape, Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to unveil its 2019 ‘Global State of Mobile’ report. This new study is designed to help marketers understand the mobile audience trends, and emerging content categories and apps that continue to disrupt the worldwide digital landscape.
Key findings from the 2019 ‘Global State of Mobile’ report include:
- Whilst adoption of food-ordering apps among women is higher in most countries, for India and Indonesia men are the majority users.
- For India and Indonesia adoption of retail apps is highest among consumers in the 18-24 age group, whilst for the majority of other countries it is highest among 25-34.
“As audiences around the world gravitate to mobile, it’s important for marketers to understand the underlying dynamics driving that evolution,” said Kelly Lewis, Product Manager at Comscore. “We’re excited to help the industry see how emerging categories for mobile digital consumption are changing the way audiences of all ages and incomes spend their time, so that media owners, advertisers and their agencies can ultimately achieve stronger engagement with their customers by delivering optimized content to the most relevant channels.”
The report uses multi-platform data from 10 international markets (U.S., Canada, Argentina, Brazil, Mexico, India, Indonesia, Italy, Spain, and U.K.) to demonstrate a global and local perspective on changing mobile usage.
To download the 2019 ‘Global Mobile Report’, please visit https://www.comscore.com/Global-State-of-Mobile-2019.
To learn more about how Comscore can help you succeed in a mobile-first world, please contact us.
About Comscore
Comscore (Nasdaq: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
Comscore
Neil Ripley
Comscore, Inc.
(646) 746-0579
[email protected]
