Demographic
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0 ₫If you’re looking to expand your operations into new markets, our international insights can help connect you to opportunities. Find out how trading in or with these destinations could help boost the future growth of your enterprise. We all know that today China is not just the second largest economy […]
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0 ₫New global research commissioned by Cheetah Digital reveals what consumers expect from the brands they do business with online, the channels they want to connect on and the data they’re prepared to share in return for more personalized experiences at every stage of the customer lifecycle; from acquisition through to […]
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0 ₫A presentation from Cimigo market research on Vietnam Consumer Trends 2022. Cimigo assesses the consumer trends and expectations for 2022 in Vietnam. Discover the economic, social and consumer trends in Vietnam. If you prefer to listen to the presentation being delivered, you may do so here; Vietnam Consumer Trends 2022. 10 […]
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0 ₫COVID-19 was not a strange word among people around the world, including Vietnamese. The pandemic returned with heavy effects on every aspect of life. Spending on FMCG recorded another peak with the significant shift to essential products as well as convenient channels due to the outbreak of wave 4. As the circumstances, the […]
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0 ₫The next wave of digital technologies – artificial intelligence, blockchain, the Internet of Things, and platforms and cloud-based services – has the potential to transform Vietnam into Asia’s next high-performing economy, and to bring up the living standards of all of Vietnam’s citizens over the coming decades. CSIRO’s Data61, the […]
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0 ₫In 2020, Southeast Asia’s migration from the offline to the online economy surpassed our initial estimates and took off at an accelerated pace. Changes that were expected to take place over half a decade took place in just a year, partly because of the consumption habits brought about by the […]
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Việt Nam hiện đang là một “ngôi sao sáng” thu hút nhiều dòng đầu tư từ nước ngoài với nên kinh tế trẻ và năng động. KPMG Việt Nam và Vietnam Innovation Parks (VNIP) hân hạnh giới thiệu “VIETNAM INVESTMENT HANDBOOK” – bức tranh toàn cảnh về thị trường Việt […]
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The economy continued to recover across Asia during the first part of 2021, with growth witnessed in many markets. FMCG spend in the APAC region was up 5.0% in the first quarter, which is higher than the increase of 3.4% we saw in Q1 of last year. The food sector […]
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Out now! Kantar’s 2021 Vietnam Insight Ebook Kantar’s 2021 Vietnam Insight Ebook – The Special Edition (the 6th edition) Like other countries hit by the pandemic, Vietnam’s economy has also suffered significantly over the course of the outbreak. Encouragingly, Vietnam is still considered as one of the fastest recovering markets, thanks […]
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2020 was a year like no other. And Vietnam was also a country like no other during this challenging year. The impact of COVID-19 has been felt across the globe with different levels of lockdowns. However, thanks to well coping with the pandemic, Vietnam is able to resume economic and […]
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We have officially changed the name of this series to ASIA Pulse. Previously known as Consumer Insights Asia, the special quarterly report from the Worldpanel division of Kantar. Within the report, we provide a quarterly update of FMCG market across Asia, including a variety of categories across China Mainland, Indonesia, Korea, […]
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Although Vietnam is not immune to the COVID-19 pandemic and its accompanying economic headwinds, it has arguably proven itself as one of the more resilient economies in Southeast Asia. What set it apart from the rest were its early, relatively successful efforts at containment, and a compliant population that mostly […]
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Our 2019 study Riding the Digital Wave introduced us to the new type of Southeast Asian consumer: The digital consumer who purchases goods or services online at least once a year, and a Discovery Generation whose purchasing habits are largely driven by inspiration and openness to digital discovery. We examined […]
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Exclusive insights provided by a research group of APAC CX professionals Customer experience in Asia Pacific (APAC) The impact of the global coronavirus pandemic has had far reaching consequences for brand loyalty and has placed customer retention on the line for businesses all over the world. The crisis has brought the importance of providing […]
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News/Information is one of the top categories accessed by digital audiences worldwide, ranking higher than other popular categories such as entertainment and retail. In March 2020, APAC had most of the global News/Information unique visitors, representing 60% of the global audience. In this report, we analyse the online News/Information landscape […]
