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For the full version, please visit Euromonitor International here Delivery: Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable). This report comes in PDF. Overview: Understand the latest market trends and future growth opportunities for the Sauces, Dips and […]
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COVID-19 was not a strange word among people around the world, including Vietnamese. The pandemic returned with heavy effects on every aspect of life. Spending on FMCG recorded another peak with the significant shift to essential products as well as convenient channels due to the outbreak of wave 4. As the circumstances, the […]
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The next wave of digital technologies – artificial intelligence, blockchain, the Internet of Things, and platforms and cloud-based services – has the potential to transform Vietnam into Asia’s next high-performing economy, and to bring up the living standards of all of Vietnam’s citizens over the coming decades. CSIRO’s Data61, the […]
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In 2020, Southeast Asia’s migration from the offline to the online economy surpassed our initial estimates and took off at an accelerated pace. Changes that were expected to take place over half a decade took place in just a year, partly because of the consumption habits brought about by the […]
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Out now! Kantar’s 2021 Vietnam Insight Ebook Kantar’s 2021 Vietnam Insight Ebook – The Special Edition (the 6th edition) Like other countries hit by the pandemic, Vietnam’s economy has also suffered significantly over the course of the outbreak. Encouragingly, Vietnam is still considered as one of the fastest recovering markets, thanks […]
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2020 was a year like no other. And Vietnam was also a country like no other during this challenging year. The impact of COVID-19 has been felt across the globe with different levels of lockdowns. However, thanks to well coping with the pandemic, Vietnam is able to resume economic and […]
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We have officially changed the name of this series to ASIA Pulse. Previously known as Consumer Insights Asia, the special quarterly report from the Worldpanel division of Kantar. Within the report, we provide a quarterly update of FMCG market across Asia, including a variety of categories across China Mainland, Indonesia, Korea, […]
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Although Vietnam is not immune to the COVID-19 pandemic and its accompanying economic headwinds, it has arguably proven itself as one of the more resilient economies in Southeast Asia. What set it apart from the rest were its early, relatively successful efforts at containment, and a compliant population that mostly […]
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For almost one year into the Covid-19 pandemic, Vietnam’s tourism industry has witnessed a sharp decline of 78.9% y-o-y with respect to international arrivals and a drop of 34.1% y-o-y in domestic traveler-trips in 2020. Vietnam’s success in combating against the Covid-19 has paved the way for steady recovery of […]
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Our 2019 study Riding the Digital Wave introduced us to the new type of Southeast Asian consumer: The digital consumer who purchases goods or services online at least once a year, and a Discovery Generation whose purchasing habits are largely driven by inspiration and openness to digital discovery. We examined […]
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Exclusive insights provided by a research group of APAC CX professionals Customer experience in Asia Pacific (APAC) The impact of the global coronavirus pandemic has had far reaching consequences for brand loyalty and has placed customer retention on the line for businesses all over the world. The crisis has brought the importance of providing […]