Description
If a business can be expressed as a person, then a brand is a personality. Brand is a living entity, the mission of the business is to help it grow and add more value over time, also known as Reputation Management. Reputation Management is associated with any department that “touches” consumers and customers. If done correctly and effectively, Reputation Management will bring great and sustainable benefits.
Recently, a youth shoe brand launched a media campaign to promote its latest product, and received many comments about shortcomings from the professional community and users soon after. Based on the reported data, YouNet Media and Golden PR cooperate to provide a perspective for everyone to refer to the Reputation Management issue in an enterprise.
The content of the report consists of two main parts:
1/ Assess the sentiment of the discussions surrounding the incident
2/ Make judgments based on data and brand actions