Market & Finances

8 Products

  • 2023 DecisionLab - The Rise of Shoppertainment Q1 2023, Vietnam

    The Connected Consumer Q1 2023 Report The Connected Consumer Q1 2023 report, Vietnam’s leading digital landscape report, was recently released by Decision Lab and the Mobile Marketing Association Vietnam (MMA). The study focuses on consumers’ online habits, such as their use of social media, entertainment (music, movies, and videos), and […]

  • Decision Lab F&B Trends in Vietnam 2023

    Vietnam’s economy is facing challenges, and consumers are tightening their belts. This is reflected in the F&B sector, which is not a top priority for many people right now. However, there are still opportunities for restaurants and cafes to attract customers. Here are a few ideas: Target high-income consumers and […]

  • Decision Lab Financial Trends Report 2023

    Decision Lab surveyed over 1,000 adults in Vietnam in April to learn about their current financial priorities, choices, motivations, and expectations for their financial future. Here are some of the key findings: Saving for unexpected hardship and protecting their families from emergencies are the top financial priorities for half of […]

  • Google e-Conomy SEA 2022

    Through the waves, towards a sea of opportunity e-Conomy SEA tracks Southeast Asia’s digital economy as it overcomes headwinds to approach $200B. Scroll down for more on the industries and drivers to watch. Highlights from the 2022 report Through the waves, towards a sea of opportunity — Southeast Asia’s digital […]

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  • HSBC International Business Guides 2021 China

    If you’re looking to expand your operations into new markets, our international insights can help connect you to opportunities. Find out how trading in or with these destinations could help boost the future growth of your enterprise. We all know that today China is not just the second largest economy […]

  • Vietnam’s Future Digital Economy Towards 2030 and 2045

    The next wave of digital technologies – artificial intelligence, blockchain, the Internet of Things, and platforms and cloud-based services – has the potential to transform Vietnam into Asia’s next high-performing economy, and to bring up the living standards of all of Vietnam’s citizens over the coming decades. CSIRO’s Data61, the […]

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  • Vietnam Investment Handbook 2021 by KPMG and VNIP

    Việt Nam hiện đang là một “ngôi sao sáng” thu hút nhiều dòng đầu tư từ nước ngoài với nên kinh tế trẻ và năng động. KPMG Việt Nam và Vietnam Innovation Parks (VNIP) hân hạnh giới thiệu “VIETNAM INVESTMENT HANDBOOK” – bức tranh toàn cảnh về thị trường Việt […]

  • Kantar’s 2021 Vietnam Insight Ebook – The Special Edition

    Out now! Kantar’s 2021 Vietnam Insight Ebook Kantar’s 2021 Vietnam Insight Ebook – The Special Edition (the 6th edition) Like other countries hit by the pandemic, Vietnam’s economy has also suffered significantly over the course of the outbreak. Encouragingly, Vietnam is still considered as one of the fastest recovering markets, thanks […]