Decision Lab F&B Trends in Vietnam 2023

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Vietnam’s economy is facing challenges, and consumers are tightening their belts. This is reflected in the F&B sector, which is not a top priority for many people right now.

However, there are still opportunities for restaurants and cafes to attract customers. Here are a few ideas:

  1. Target high-income consumers and people living in major cities. These are the people who are most likely to have the disposable income to spend on dining out. You can reach these consumers by opening shops in supermarkets and malls, or by partnering with delivery apps.
  2. Offer attractive promotions and discounts. This is a great way to get people in the door and start spending money. You can also focus on offering high-quality food and drinks that will keep customers coming back for more.
  3. Create more touchpoints with customers. In addition to dine-in, you can also offer takeaway, delivery, and food delivery apps. This will make it more convenient for customers to order from you, and it will also help you reach a wider audience.

By following these tips, restaurants and cafes can still find success in Vietnam’s challenging economic climate. Here are some additional thoughts on the opportunities for restaurants and cafes in Vietnam:

  • The rise of online ordering and delivery is a major trend that restaurants and cafes need to embrace. This is a great way to reach a wider audience and make it more convenient for customers to order from you.
  • The growth of the middle class in Vietnam is creating a demand for more upscale dining experiences. Restaurants and cafes that can cater to this growing market will be well-positioned for success.
  • The importance of authenticity is growing in the Vietnamese food scene. Customers are looking for restaurants and cafes that offer authentic Vietnamese cuisine. If you can offer this, you will be more likely to attract and retain customers.

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