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Through the waves, towards a sea of opportunity e-Conomy SEA tracks Southeast Asia’s digital economy as it overcomes headwinds to approach $200B. Scroll down for more on the industries and drivers to watch. Highlights from the 2022 report Through the waves, towards a sea of opportunity — Southeast Asia’s digital […]
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In 2020, Southeast Asia’s migration from the offline to the online economy surpassed our initial estimates and took off at an accelerated pace. Changes that were expected to take place over half a decade took place in just a year, partly because of the consumption habits brought about by the […]
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Our 2019 study Riding the Digital Wave introduced us to the new type of Southeast Asian consumer: The digital consumer who purchases goods or services online at least once a year, and a Discovery Generation whose purchasing habits are largely driven by inspiration and openness to digital discovery. We examined […]
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SYNC Southeast Asia is a thought-leadership series about keeping in tune with the consumers of tomorrow. Facebook, in partnership with Bain & Company, takes business leaders deeper into the emerging trends and rising opportunities shaping the vibrant region. Learn more about the spending behaviour and preferences of Southeast Asia’s online […]
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SYNC Southeast Asia is a thought-leadership series about keeping in tune with the consumers of tomorrow. Facebook, in partnership with Bain & Company, takes business leaders deeper into the emerging trends and rising opportunities shaping the vibrant region. Learn more about the spending behaviour and preferences of Southeast Asia’s online […]
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SYNC Southeast Asia is a thought-leadership series about keeping in tune with the consumers of tomorrow. Facebook, in partnership with Bain & Company, takes business leaders deeper into the emerging trends and rising opportunities shaping the vibrant region. Some call it “the rising wave” – a large middle class now […]