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  • Out now! Brand Footprint 2021: the most chosen global FMCG brands revealed Our new Brand Footprint publication unveiling the global ranking of the world’s most chosen FMCG brands is now available to read! In this year’s edition, we see that two markets accounted for 55% of the Top 50 brand […]

  • More global shopping baskets are being filled with mega-brand names, with 20 of the top 25 brands showing growth in how often they were chosen by consumers in 2019. Overall though, local brands had a stronger 2019 than global brands. These are two key findings from Kantar’s 2020 Brand Footprint ranking, a […]