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  • In 2020, Southeast Asia’s migration from the offline to the online economy surpassed our initial estimates and took off at an accelerated pace. Changes that were expected to take place over half a decade took place in just a year, partly because of the consumption habits brought about by the […]

  • For almost one year into the Covid-19 pandemic, Vietnam’s tourism industry has witnessed a sharp decline of 78.9% y-o-y with respect to international arrivals and a drop of 34.1% y-o-y in domestic traveler-trips in 2020. Vietnam’s success in combating against the Covid-19 has paved the way for steady recovery of […]

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  • Our 2019 study Riding the Digital Wave introduced us to the new type of Southeast Asian consumer: The digital consumer who purchases goods or services online at least once a year, and a Discovery Generation whose purchasing habits are largely driven by inspiration and openness to digital discovery. We examined […]

  • Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]

  • Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]

  • Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]

  • Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]

  • Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]

  • Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]

  • Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]

  • Following the outbreak of COVID-19, also known as the novel coronavirus, it has become even more important for businesses to maintain open lines of communication with customers. Facebook is committed to building meaningful connections between people and businesses and has launched quick guides to help companies mitigate the impact of […]

  • SYNC Southeast Asia is a thought-leadership series about keeping in tune with the consumers of tomorrow. Facebook, in partnership with Bain & Company, takes business leaders deeper into the emerging trends and rising opportunities shaping the vibrant region. Some call it “the rising wave” – a large middle class now […]