2021

20 Products

  • Kantar Worldpanel Tet report 2021

    2020 was a year like no other. And Vietnam was also a country like no other during this challenging year. The impact of COVID-19 has been felt across the globe with different levels of lockdowns. However, thanks to well coping with the pandemic, Vietnam is able to resume economic and […]

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  • Kantar Worldpanel Asia Pulse 2021

    We have officially changed the name of this series to ASIA Pulse. Previously known as Consumer Insights Asia, the special quarterly report from the Worldpanel division of Kantar. Within the report, we provide a quarterly update of FMCG market across Asia, including a variety of categories across China Mainland, Indonesia, Korea, […]

  • NIELSEN The Changing Value of Sponsorship 2021 Sports Marketing Trends

    A disrupted world is changing the value of sponsorship. Uncertainty caused by the COVID-19 pandemic has accelerated shifts in the way rights holders sell sponsorships and brands make sponsorship investments and activate their partnerships. New sponsorship entrants, new channels and new fan necessities will impact the key sponsorship value drivers […]

  • DELOITTE The Vietnam Consumer Survey 2021: Staying resilient amidst headwinds

    Although Vietnam is not immune to the COVID-19 pandemic and its accompanying economic headwinds, it has arguably proven itself as one of the more resilient economies in Southeast Asia. What set it apart from the rest were its early, relatively successful efforts at containment, and a compliant population that mostly […]

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  • CBRE Vietnam Hotel MarketView Q1 2021

    For almost one year into the Covid-19 pandemic, Vietnam’s tourism industry has witnessed a sharp decline of 78.9% y-o-y with respect to international arrivals and a drop of 34.1% y-o-y in domestic traveler-trips in 2020. Vietnam’s success in combating against the Covid-19 has paved the way for steady recovery of […]

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