2 Products

  • The way we market to consumers is changing rapidly. The rise of digital technologies, the growing importance of data, and the increasing fragmentation of audiences are all driving this change. In this report, we take a look at the latest trends in marketing and how they are transforming the way […]

  • A disrupted world is changing the value of sponsorship. Uncertainty caused by the COVID-19 pandemic has accelerated shifts in the way rights holders sell sponsorships and brands make sponsorship investments and activate their partnerships. New sponsorship entrants, new channels and new fan necessities will impact the key sponsorship value drivers […]