Lunar New Year – Tet 2023 can be said to be a “hurried” Tet season when the New Year and the Lunar New Year are only more than 20 days apart. Facing the less bright predictions of the 2023 economy, will brands accelerate on the Social Media marketing race or will they be less “noisy”? From Social Listening data, together with YouNet Media, look back at the whole picture of the 2023 Tet campaign on MXH & refer to interesting suggestions for communication planning for the 2024 Tet season.
Measurement period: December 1, 2022 – February 15, 2023
Data Coverage: Data sources are collected from platforms Facebook, YouTube, TikTok, Instagram, E-Commerce, Online News, Blog, Review, Forum in public mode.
Data collection platform: SocialHeat – The number 1 Social Listening platform in Vietnam. The data in this Report is owned by YouNet Media.
Definition of research object (Tet 2023 campaign): The campaigns measured and analyzed in the report are those with:
Messages & communication activities with elements related to Tet.
Total discussions > 1,000 discussions.
In case the partners want to exploit this data for communication purposes, or have feedback on the Report, please contact YouNet Media via email: [email protected]