Kantar Worldpanel – Brand Footprint Asia 2023

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Description

Brand Footprint Asia 2023: The Path to Success in the APAC Region

The Brand Footprint Asia 2023 report is a comprehensive analysis of the most chosen FMCG brands in the 11 markets of the APAC region. The report provides insights into the factors driving brand success in the region, as well as the latest trends and challenges facing brands.

The APAC region is a major force in the global FMCG market. In 2022, the region accounted for almost half of the world’s top 50 most chosen FMCG brands. This is due to a number of factors, including the region’s growing population, rising incomes, and increasing urbanization.

The APAC region is also a diverse market, with a wide range of consumer needs and preferences. This can make it challenging for brands to succeed in the region. However, brands that can understand and cater to the needs of local consumers are well-positioned to succeed.

The Brand Footprint Asia 2023 report provides valuable insights for brands that are looking to succeed in the APAC region. The report covers a wide range of topics, including:

  • The most chosen FMCG brands in the APAC region
  • The factors driving brand success in the region
  • The latest trends and challenges facing brands in the region
  • How brands can succeed in the APAC region

The Brand Footprint Asia 2023 report is a must-read for brands that are looking to succeed in the APAC region. The report provides valuable insights into the market and the factors that drive brand success. Brands that can leverage these insights will be well-positioned to succeed in the region.

Here are some of the key findings from the report:

  • The APAC region is a major force in the global FMCG market.
  • The region is home to a diverse range of consumer needs and preferences.
  • Brands that can understand and cater to the needs of local consumers are well-positioned to succeed.
  • The key drivers of brand success in the APAC region include:
    • Innovation
    • Quality
    • Value
    • Brand purpose
  • The latest trends and challenges facing brands in the APAC region include:
    • The rise of e-commerce
    • The growing importance of sustainability
    • The need to connect with consumers on a deeper level

The Brand Footprint Asia 2023 report is a valuable resource for brands that are looking to succeed in the APAC region. The report provides valuable insights into the market and the factors that drive brand success. Brands that can leverage these insights will be well-positioned to succeed in the region.

Additional information

Publisher

Region

,

Time

Language

English

Pages

40

Source

https://kantar.turtl.co/story/brand-footprint-asia-2023-e/page/1