Kantar Worldpanel – Brand Footprint Asia 2022

Asia Brand Footprint 2022: The Most Chosen Consumer Brands Across Asia

Kantar Worldpanel has released its annual Asia Brand Footprint report, which reveals the rankings of the most chosen FMCG (Fast-Moving Consumer Goods) brands in Asia. The report, which is based on a survey of over 700,000 households in 13 countries, provides insights into the shopping habits of Asian consumers and identifies the key growth drivers for FMCG brands in the region.

Here are the top 10 most chosen FMCG brands in Asia in 2022:

1. Unilever
2. Procter & Gamble
3. Nestle
4. Coca-Cola
5. PepsiCo
6. Samsung
7. L’Oréal
8. P&G Health
9. Mondelēz International
10. Colgate-Palmolive

The report found that the Asia FMCG market experienced overall value growth in 2022, driven by increased prices and rising incomes. However, volume consumption grew at a slower pace compared to price increases.

As consumers become more price-conscious, brands face heightened competition, especially from smaller and local brands. The 2022 Asia Brand Footprint report celebrates the brands that have found their ways to win consumers in a time of uncertainties.

Here are some of the key findings from the report:

• Unilever is the most chosen FMCG brand in Asia, with a presence in over 50 countries.
• Procter & Gamble is the second most chosen FMCG brand in Asia, with a focus on household and personal care products.
• Nestle is the third most chosen FMCG brand in Asia, with a strong presence in the dairy and beverage sectors.
• Coca-Cola is the most chosen beverage brand in Asia, with a presence in over 200 countries.
• PepsiCo is the second most chosen beverage brand in Asia, with a focus on soft drinks and snacks.
• Samsung is the most chosen electronics brand in Asia, with a strong presence in the smartphone and TV markets.
• L’Oréal is the most chosen beauty brand in Asia, with a wide range of products for men and women.
• P&G Health is the most chosen health and wellness brand in Asia, with a focus on baby care, feminine care, and over-the-counter medicines.
• Mondelēz International is the most chosen snack brand in Asia, with a wide range of products including chocolate, cookies, and crackers.
• Colgate-Palmolive is the most chosen oral care brand in Asia, with a focus on toothpaste, toothbrushes, and mouthwash.

The report concludes that in order to win consumer choice in Asia, brands need to leverage growth drivers such as:

• Increased presence: Brands need to ensure that their products are available in as many places as possible, both online and offline.
• Expanded categories: Brands need to offer a wider range of products to meet the needs of different consumers.
• Continuous innovation: Brands need to keep innovating to stay ahead of the competition.
• Creating more meaningful moments for consumers: Brands need to create experiences that connect with consumers on a deeper level.

The 2022 Asia Brand Footprint report is a valuable resource for brands that are looking to succeed in the Asian market. The report provides insights into the shopping habits of Asian consumers and identifies the key growth drivers for FMCG brands in the region. Brands that can leverage these insights will be well-positioned to win consumer choice in Asia in the years to come.

Here are some additional insights from the report:

• Local brands are gaining ground in Asia, with brands like Maggi (India), Mengniu Dairy (China), and Indomie (Indonesia) making significant gains in recent years.
• The rise of e-commerce is disrupting the traditional retail landscape in Asia, with brands that are able to successfully transition to online channels gaining a competitive advantage.
• Sustainability is becoming increasingly important to Asian consumers, with brands that are able to demonstrate their commitment to sustainability gaining traction with consumers.

The Asia Brand Footprint 2022 report is a must-read for brands that are looking to succeed in the Asian market. The report provides valuable insights into the trends that are shaping the Asian consumer landscape and identifies the key growth drivers for FMCG brands in the region.